Will I earn university credit for completing the Specialization?

No, this Specialization does not offer university credit. However, you will earn a Coursera certificate for each course and the full Specialization, which you can share on LinkedIn or with employers to demonstrate your skills in AI for marketing.

Is this course really 100% online? Do I need to attend any classes in person?

This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

Can I just enroll in a single course?

Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Can I take the course for free?

No, you cannot take this course for free. When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you cannot afford the fee, you can apply for financial aid.

AI for Marketing Specialization

Master AI for real-world marketing impact. A hands-on specialization designed for marketing professionals —no tech background needed.

Instructor: AI Business School

Included with Coursera Plus

Learn more

3 course series

Get in-depth knowledge of a subject

Beginner level

Recommended experience

2 months at 2 hours a week

Flexible schedule

Earn a career credential

Share your expertise with employers

3 course series

Get in-depth knowledge of a subject

Beginner level

Recommended experience

2 months at 2 hours a week

Flexible schedule

Earn a career credential

Share your expertise with employers

What you'll learn

AI Awareness: Understanding & experimenting with AI
AI Application: Applying AI tools and use cases in daily marketing workflows and routines.
AI Creation & Innovation: Building custom AI-powered solutions in a playful way.

Overview

This specialization consists of three progressive courses designed to equip marketing professionals with AI literacy, practical training, hands-on skills, and the ability to create AI-powered apps, agentic workflows and agents. The program follows a structured learning journey, moving from foundational AI awareness to marketing-specific AI applications, and finally, AI-driven tool creation, automation and innovation.

Why This Program?

Designed specifically for marketing professionals—without technical expertise required
Direct relevance for the daily job routines in marketing
Interactive learning with hands-on exercises with AI tools, sandbox environments, and real-world applications
Offers documentary style, high-quality video sessions with real-world examples and engaging storytelling
Introduces various practical, marketing-specific AI use cases across different AI technologies and modalities
Progressive projects focus on job-specific use case idea generation, conceptualization and creation
Prepares learners to lead AI-driven transformation in marketing

You progress from:

AI Awareness: Understanding & experimenting with AI.
AI Application: Applying AI tools and use cases in daily marketing workflows and routines.
AI Creation & Innovation: Building custom AI-powered solutions in a playful way.

What’s included

Shareable certificate

Add to your LinkedIn profile

Taught in English

Advance your subject-matter expertise

Learn in-demand skills from university and industry experts
Master a subject or tool with hands-on projects
Develop a deep understanding of key concepts
Earn a career certificate from AI Business School

Specialization - 3 course series

The Specialization includes progressive projects that expand on each other but allows you to choose how deeply you want to engage.

Project 1: Generate an innovative, marketing -specific use case idea.
Project 2: Explore and refine a use case idea into a concrete concept.
Project 3: Build one or more custom AI solutions based on an AI use case concept using modern creator tools.

Each project is fully guided and requires no-coding skills, enabling you to create practical, job-relevant outputs that drive real marketing transformation.

Introduction to AI for marketing professionals

Course 16 hoursView course

What you'll learn

Welcome to the “Introduction to AI for marketing professionals” — a unique, hands-on course designed to help you build foundational AI and Generative AI literacy. In this course, you’ll discover how Generative AI is transforming the marketing profession, explore key risks and best practices, while experimenting with powerful AI tools in interactive, marketing-focused applications.

By the end of this course, you will be able to: - Understand the fundamentals of AI and its potential opportunities in marketing - Explore and recognize risks and limitations associated with AI and how to address them - Practice with different AI tools to get hands-on experience - Get started with essential prompting techniques for using different Generative AI models - Discover and try out various marketing-specific use cases and AI technologies, explore the ways to integrate them into daily job routines - Participate in a project to generate a marketing-specific AI use case idea with an interest in programming. - Prepare for the next phase of your AI journey, progressing from foundational to advanced applications Welcome to the unique “Introduction to AI for marketing professionals” course. Just start your AI journey and discover all the fascinating opportunities opened up for you by Artificial Intelligence.

Skills you'll gain

Generative AI, Artificial Intelligence, Business Risk Management, Marketing, Automation, Responsible AI, ChatGPT, MarTech, Marketing Automation, Digital Transformation, and AI Personalization

Practical AI and prompting for marketing professionals

Course 210 hoursView course

What you'll learn

Welcome to the “Practical AI and prompting for marketing professionals” — a unique, hands-on course designed to help you get practically trained on various job-specific AI use cases and technologies across various modalities. You will discover AI-powered tools to enhance your daily tasks, gaining immediate hands-on experience.

You will: - Intensively practice and apply AI-driven marketing -specific use cases—making AI a daily companion in your workflows and daily job routines. - Start to use AI technologies into your daily sales activities with hands-on exercises in interactive playgrounds and sandbox environments, increasing your confidence to experiment, iterate, and optimize AI-driven tools and technologies right in the course. - Master prompting techniques & discover prompting libraries for different Generative AI models for example, to craft high-impact marketing campaigns, compelling brand messaging, and persuasive communications—unlocking new ways to engage audiences and drive conversions. - Get inspired by participating in a project to conceptualize a personalized AI use case for your job role. Welcome to the unique “Practical AI and prompting for marketing professionals” course. Just start your AI journey and discover all the fascinating opportunities opened up for you by Artificial Intelligence.

Skills you'll gain

Prompt Engineering, Marketing, Generative AI, Persona Development, AI Personalization, Artificial Intelligence, Marketing Automation, Project Design, Content Creation, Marketing Analytics, and Brainstorming

AI agents and creator tools for marketing professionals

Course 34 hoursView course

What you'll learn

Welcome to the “AI agents and creator tools for marketing professionals” — the final step in your AI learning journey. This course is built for marketing professionals who are ready to go beyond using AI and start creating with it.

You will be able to: - Understand AI-related productivity essentials and the productivity impact of cutting-edge technologies - Differentiate cutting-edge technologies, apps and concepts like Agentic Workflows, autonomous AI Agents, and Agent Swarms - Understand how to create marketing-specific AI tools by leveraging modern creator tools - Start creating no-code AI apps, agentic workflows and agents and customize them to your specific job requirements - Develop your skills from AI user to AI innovator and creator, leading AI adoption and transformation within marketing function Welcome to the unique “AI agents and creator tools for finance professionals” course. Just start your AI journey and get hands-on experience building custom AI tools, workflows, and agents that directly enhance your job performance and help drive productivity in your team and organization.

Skills you'll gain

Automation, Productivity, AI Personalization, Business Process Automation, Marketing, No-Code Development, Innovation, LLM Application, MarTech, Workflow Management, Generative AI Agents, Business Intelligence, Generative AI, Marketing Automation, Digital Transformation, Agentic systems, Artificial Intelligence, Marketing Effectiveness, and Marketing Operations

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

AI Business School

18 Courses2,897 learners

Offered by

AI Business School

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Frequently asked questions

The Specialization is designed to be completed in 2 months with a commitment of about 2 hours per week. You can adjust the pace to fit your schedule and finish faster or take more time if needed.

Marketing leaders, managers and professionals of all backgrounds and experience levels—from Marketing managers and representatives to anyone keen on boosting their Marketing expertise through cutting-edge AI technologies and solutions. Whether they are just embarking on their Marketing journey or are professionals aiming to stay at the forefront of industry developments, they can discover transformative insights and hands-on techniques to completely elevate the Marketing approach.

The Specialization is designed to build progressively—each course adds context and skills that prepare you for the hands-on projects. For the best experience and results, we recommend following the suggested sequence.

Upon completing the Specialization, you’ll be able to:

Identify high-impact AI opportunities in your marketing workflows
Design and refine AI use cases tailored to real business goals
Build no-code AI tools, agents, and automations using modern platforms
Apply effective prompting techniques for marketing scenarios
Confidently lead or collaborate on AI-driven marketing transformation projects

You'll leave with practical, job-ready outputs—and the ability to create value with AI, even without technical background.

AI for Marketing Specialization

What you'll learn

Overview

Why This Program?

Skills you'll gain

Tools you'll learn

What’s included

Advance your subject-matter expertise

Specialization - 3 course series

Introduction to AI for marketing professionals

What you'll learn

Skills you'll gain

Practical AI and prompting for marketing professionals

What you'll learn

Skills you'll gain

AI agents and creator tools for marketing professionals

What you'll learn

Skills you'll gain

Earn a career certificate

Instructor

Offered by

Compare with similar products

You might also like

Related skills

Why people choose Coursera for their career

Open new doors with Coursera Plus

Advance your career with an online degree

Join over 3,400 global companies that choose Coursera for Business

Frequently asked questions

More questions

AI for Marketing Specialization

What you'll learn

Overview

Skills you'll gain

Tools you'll learn

What’s included

Advance your subject-matter expertise

Specialization - 3 course series

Introduction to AI for marketing professionals

What you'll learn

Skills you'll gain

Practical AI and prompting for marketing professionals

What you'll learn

Skills you'll gain

AI agents and creator tools for marketing professionals

What you'll learn

Skills you'll gain

Earn a career certificate

Instructor

Offered by

Compare with similar products

You might also like

Related skills

Why people choose Coursera for their career

Open new doors with Coursera Plus

Advance your career with an online degree

Join over 3,400 global companies that choose Coursera for Business

Frequently asked questions

How long does it take to complete the Specialization?

What background knowledge is necessary?

Do I need to take the courses in a specific order?

More questions